Product Configurator Development

Interactive Experience

What is a Product Configurator?

A product configurator is an interactive tool that allows customers to personalize and visualize products in real-time before making a purchase decision.

Our custom configurators empower your customers to interactively design, customize and visualize your products with immediate visual feedback. This technology bridges the gap between physical showrooms and online shopping, dramatically improving customer engagement and conversion rates.

At Isurus, we've been developing sophisticated product configurators since 2005, helping businesses across various industries transform their sales process and customer experience.

Why Choose a Configurator

Benefits of Product Configurators

Discover how a custom product configurator can transform your business

Increased Sales

Product configurators can increase conversion rates by up to 40% by allowing customers to visualize and personalize products before purchase.

Enhanced User Experience

Create an interactive and engaging shopping experience that makes your brand stand out from competitors and keeps customers coming back.

Higher Average Order Value

Customers who use product configurators typically spend 20% more as they can see the value of upgrades and additional features in real-time.

Reduced Returns

When customers can visualize products exactly as they'll receive them, return rates typically drop by 25% or more, saving costs and improving satisfaction.

Streamlined Production

Configurators can integrate with your business systems to automatically generate accurate quotes, BOMs, and production specifications, reducing manual errors.

Valuable Insights

Gather powerful data on customer preferences and popular configurations to inform product development and marketing strategies.

Advanced Capabilities

Key Features of Our Configurators

Our product configurators come equipped with powerful features to meet your specific business needs

Immersive Visual Experience

Real-time 3D rendering with 360° rotation
High-quality, photorealistic product visualization
Augmented reality (AR) capabilities for mobile devices
Dynamic texture and material rendering
Real-time reflection and lighting effects
Interactive exploded view diagrams

Powerful Technical Architecture

Responsive design for all devices (desktop, tablet, mobile)
Cross-browser compatibility
Modular, component-based architecture
Optimized performance with lazy loading
Advanced rule-based configuration logic
Secure cloud-based deployment options
RESTful API integration capabilities

Seamless Business Integration

ERP/CRM system integration (SAP, Microsoft Dynamics, etc.)
E-commerce platform integration (Magento, Shopify, WooCommerce)
Real-time pricing calculations
Automated quote generation and PDF export
Customer configuration saving and sharing
Sales rep tools and dashboards
Analytics and reporting on user behavior

Tailored Solutions

Industries We Serve

Our configurator solutions are adapted to the specific needs of various industries

Furniture & Interior Design

Allow customers to design their perfect living space with customizable furniture pieces, fabrics, colors, and layouts.

Room visualization
Fabric and material swatches
Modular furniture configuration

Automotive & Transportation

Enable customers to configure vehicles with different options, colors, interiors, and accessories before visiting a showroom.

360° vehicle visualization
Interior/exterior configuration
Package and accessory selection

Construction & Building Materials

Help customers visualize building components, windows, doors, and other architectural elements before installation.

Architectural visualization
Material selection tools
Technical specification generation

Apparel & Fashion

Let customers design custom clothing, footwear, and accessories with personalized colors, materials, and features.

Virtual try-on capabilities
Custom monogramming and printing
Size and fit optimization

Industrial Manufacturing

Create complex industrial equipment configurators with technical specifications, compatibility checks, and CAD integration.

Parameter-based engineering
Technical documentation generation
CAD/CAM export functionality

Electronics & Technology

Build product configurators for computers, servers, mobile devices, and other electronics with component compatibility logic.

Component selection tools
Performance benchmarking
Compatibility validation

Our Approach

Configurator Development Process

A systematic approach to creating powerful, custom product configurators

Discovery & Requirements

We begin by understanding your products, configuration options, business rules, and integration requirements. This phase includes workshops with stakeholders to define the scope and objectives.

UX Design & Prototyping

Our UX/UI experts create wireframes and interactive prototypes of the configurator interface. We test these with users to ensure an intuitive, engaging experience before development begins.

3D Modeling & Visualization

Our 3D specialists create high-quality product models, textures, and materials that accurately represent your products and configuration options in the digital environment.

Technical Development

Our developers build the configurator using modern technologies, implementing the configuration logic, dynamic pricing, validation rules, and system integrations.

Testing & Quality Assurance

Rigorous testing across devices, browsers, and scenarios ensures your configurator works flawlessly. We validate all business rules, calculations, and integrations.

Deployment & Training

We deploy the configurator to your website or systems and provide comprehensive training for your team to manage and update the configurator.

Ongoing Support & Enhancement

We provide continuous support, monitor performance, and implement updates as your products evolve. Regular analytics reviews help identify opportunities for improvement.

Success Stories

Configurator Case Studies

See how our configurator solutions have transformed businesses

Green Retreats Garden Room Configurator

Manufacturing Construction

Developed a comprehensive 3D garden room configurator with real-time visualization, advanced floor planning, and business systems integration that enabled 7,300% revenue growth from £500k to £37m annually.

7,300% revenue growth: From £500k to £37m annual revenue
COVID resilience: Handled massive demand with limited staff
Enhanced engagement: Major uplift in customer engagement

View Case Study

ClearEdge uPVC Window Configurator

Construction Home Improvement

Created a comprehensive window configurator for homeowners and trade customers with technical specification generation and pricing.

52% increase in online quote requests
40% reduction in specification errors
65% of trade customers now self-serve

View Case Study

View All Configurator Projects

Tools & Technologies

Our Configurator Technology Stack

We use cutting-edge technologies to build powerful, scalable configurator solutions

3D Visualization

Three.js

WebGL

Unity

Babylon.js

Blender

Frontend Technologies

React

Angular

Vue.js

TypeScript

JavaScript

Backend & Integration

PHP

Node.js

.NET

MySQL

MongoDB

E-commerce & CMS Integration

Magento

WooCommerce

Shopify

WordPress

Salesforce

Questions & Answers

Frequently Asked Questions

Common questions about product configurator development

The development timeline depends on the complexity of your products and the required features. A basic configurator can be developed in 8-12 weeks, while more complex solutions with advanced 3D visualization, multiple product lines, and extensive integrations may take 4-6 months. During our initial consultation, we'll provide a more accurate timeline based on your specific requirements.

The investment varies based on your specific requirements, such as the complexity of the 3D models, the number of configurable options, integration needs, and ongoing support requirements. Basic configurators typically start around £15,000-£25,000, while enterprise-level solutions with advanced features and integrations can range from £40,000-£100,000+. We offer flexible payment options and can discuss ROI expectations during our consultation.

Yes, our configurators are designed to integrate with your existing business systems including e-commerce platforms, CRM, ERP, CAD software, manufacturing systems, and more. We have experience with integrating with popular platforms like Magento, Shopify, WooCommerce, Salesforce, SAP, Microsoft Dynamics, and many others. We can also develop custom APIs for proprietary systems. This integration ensures a seamless flow of configuration data throughout your business processes.

Product configurators dramatically improve the sales process in several ways: they provide an interactive, engaging experience for customers; remove uncertainty by allowing real-time visualization of custom products; automatically generate accurate quotes and technical specifications; reduce the sales cycle by enabling self-service configuration; increase upselling opportunities by showcasing premium options; and provide valuable data about customer preferences. Our clients typically see conversion rate improvements of 20-40% and reductions in the sales cycle length of 30-50%.

We design our configurators with future updates in mind. Depending on your needs, we can provide: an admin dashboard for non-technical staff to update product options, pricing, and rules; regular maintenance plans where our team handles updates on your behalf; training for your team to manage the configurator; or a hybrid approach. For major product line changes, we offer support packages to extend the configurator's capabilities. Our goal is to ensure your configurator evolves alongside your business and product offerings.

Yes, all our configurators are built with responsive design principles and are optimized for mobile and tablet devices. We use performance optimization techniques to ensure smooth operation even on lower-powered devices. While the most immersive 3D experiences are typically on desktop devices, we create thoughtfully adapted mobile experiences that maintain functionality and visual appeal. For some clients, we also develop dedicated mobile apps with augmented reality capabilities, allowing customers to visualize products in their own space.